Track Twitter with Yoke uses Twitter APIs to report on key metrics such as the number of days since the last tweet, or tweets in the last month.

About the integration

Yoke cards help entrepreneurs, small business owners and marketers ensure that they are regularly posting content to a Twitter account.

Yoke uses OAuth1 and secure REST APIs to connect to Twitter.

Card Types

You can track the following measures in your Twitter account:

  • number of days since the last tweet
  • number of tweets in the last week/month

Alerting logic

For the first card type, a machine learning algorithm will figure out your regular posting frequency and warn you if you have not tweeted in a while. The second card type will alert if there have been 0 tweets in the last week/month.

Slack integration

You can query your Twitter cards from Slack using slash commands.

Automatic bookmarks in Chrome

The Yoke Auto-Bookmarks Extension automatically creates a bookmark per Twitter card with the measure and the title of the card, such as "3d since your last tweet". The bookmark will take you to the Twitter account page.

Tips for Yoke users

If you are tweeting for your business, remember that prospects that land on your Twitter page will respond negatively if your last tweet is very old. Yoke will help you post regularly and quickly access earlier tweets.

Content writers should track the number of days since the last tweet. Marketing managers can track the number of tweets in the last week/month to make sure that their team posts content regularly. Note that you still need to look at the retweets, favorites and other statistics in Twitter to understand what your followers want to read.

Check out the Buffer app to post content on a regularly scheduled basis.

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