Track Facebook with Yoke

Yoke.io uses Facebook APIs to report on key metrics such as the days since the last post to your company Facebook page.

About the integration

Yoke cards help entrepreneurs, small business owners and marketers ensure that they are regularly posting content to a Facebook account or page. Yoke uses OAuth2 and secure REST APIs to connect to Facebook.

Card Types

You can track the following measures with Facebook:

  • unread notifications in a page you own
  • number of days since the last post to your timeline or a page you own
  • posts in the last week/month to your timeline or a page you own
  • number of likes in a page you own

Alerting logic

For the second card type, a machine learning algorithm will figure out your regular posting frequency and warn you if you have not posted in a while. The third card type will alert if there have been 0 posts in the last week/month.

Slack integration

You can query your Facebook cards from Slack using slash commands.

Automatic bookmarks in Chrome

The Yoke Auto-Bookmarks Extension automatically bookmarks the posts picked up by your Facebook cards to help you access them quickly.

Tips for Yoke users

If you are using Facebook for your business, remember that prospects that land on your Facebook page will respond negatively if your last post is very old. Yoke will help you post regularly and quickly access earlier posts.

Content writers should track the number of days since the last post. Marketing managers can track the number of posts in the last week/month to make sure that their team posts content regularly. Note that you still need to look at the comments and likes to understand what your readers want to see.

You can also track the comments and likes made by others to your company page using the "unread notifications" and "likes" cards. This helps you promptly reciprocate to comments and likes.

Check out the Buffer app to post content on a regularly scheduled basis. Note that Facebook will mark the content as "posted via Buffer".

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